In 2016 a new tourist hotspot was born in Malang, Indonesia: Rainbow Village. Once a poor slum, residents began painting their homes vibrant colors, creating trick art and handmade props. Today, both Indonesian and foreign tourists flock to the neighborhood to take selfies and upload photos to social media, creating new jobs for residents and increasing quality of life in the village. The project's success has prompted other villages across Indonesia to use paint to boost their quality of life.