Eamonn Holmes and Ruth Langsford meet the who's who of Britain's rich list to work out their secret rules. Jacqueline Gold, the extraordinary force behind Ann Summers, welcomes them into her luxury home to explain the importance of having a revolutionary idea. She also teaches Ruth the ins-and-outs of hosting the perfect sex toy party. Then duo then meet millionaire philanthropist Jack Petchey, still working hard at the age of 91, to learn how much of the secret is simply hard graft. Plus, the man who claims to be the highest paid life coach in the UK offers some advice.