The series begins with a film about a documentary-maker's search for the most average person in the UK. It's a neat excuse for painting some touching vignettes of ordinary Brits - their fears, their habits, their fashion sense. It turns out that the most average part of Britain is Colchester and the average Briton gets three pieces of junk mail every day. We also learn that to be average often means contentment: reaching after specialness or fame, it turns out, is no way to find happiness.