Poundstretcher, one of Britain's oldest discount stores, is caught up in the maelstrom. The stakes couldn't be higher for the family-owned chain, with 6000 jobs, the family's fortune tied up in the business and the public relying on it; for many, on a budget, it's a lifeline. In need of expert help, Aziz Tayub and his three sons bring in retail guru Chris Edwards as a new CEO. His brief: to save the company. Chris built his own chain of discount stores, Poundworld, from nothing, eventually selling two years ago for more than £150 million, so he's familiar with the problems the company faces. But he's surprised by how bad things are: 'If all the stores are like this then I would have said to Aziz you're wasting your time!'.