We've all heard the story. "AAA" game comes out, "AAA" game is a critical and commercial success, "AAA" game disappoints its publisher for failing to meet expectations. When you pull back and see just how often this dance is performed, it paints the picture of a panicked and desperate industry, a rotten swan kicking its decaying legs frantically across a poisoned swamp. Because that's what it is. The industry is a rotten swan.