The first theme of 2021, the year of the Ox, is "cow". Cows brought from the continent in the Yayoi period were indispensable to Japanese life as a means of agriculture, transportation, and transportation. Foreigners who started living in Japan are surprised by marbled Wagyu beef and milk that is praised as sweet and rich. In addition, we will rediscover the Japanese cow culture that surprises foreigners, such as Japan's unique bullfighting raised by elementary school students with effort and love, and the secret of the birth of beef gourmet shabu-shabu that flies around the world.