In the 1960s, a small indie label would conquer American music. With artists like the Doors, Love, Tim Buckley, the Incredible String Band and the Stooges, Elektra Records was consistently on the cutting edge, having built its name initially with folk revival artists like Judy Collins and Tom Paxton, signed out of Greenwich Village. Elektra was run by suave visionary Jac Holzman and this is his story. Featuring contributions from Jackson Browne, Iggy Pop, Judy Collins and choice BBC archive.