Home / Series / TED Talks / Aired Order / Season 2013 / Episode 148

Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

Currency — the bills and coins you carry in your wallet and in your bank account — is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.

English
  • Originally Aired July 25, 2013
  • Runtime 15 minutes
  • Content Rating United States of America TV-PG
  • Network YouTube
  • Created April 8, 2015 by
    Administrator admin
  • Modified April 8, 2015 by
    Administrator admin