Foreigners too have a hard time with the hot humid Japanese summer. However, Japan’s traditional ideas and latest technologies help beat the heat. Strolling down the downtown area, you’ll find things like water sprinkling, bamboo blinds, gold fish, wind chimes, and agar noodles to help cool down through one’s five senses. We’ll also explore how yukata (Japanese summer kimono) keeps you cool at the studio of Ojiya-chijimi in Ojiya city, Niigata, as well as the developmental stage of the new paint to prevent temperature rise on roads developed as part of the urban heat-island countermeasures.