The story of a man who lives his entire life with a small camera attached to his head, uploading everything to the Internet for all to see. Would you want anyone in the world to be able to see everything you do, day or night? That's exactly how Justin Kan of justin.tv lives his life. Eating, going on dates, riding his motorcycle, you name it, you can view him doing it, 24/7. But he's not a narcissist. He's a businessman. And he's hoping the network of other so-called 'life casters' he's assembled on his site will help him build a new media empire. Or at least keep him from having to get a real job for a while. All this, plus Martin tries to become a life caster himself, with some fairly disturbing results.