The number of foreign tourists visiting Niigata, Japan's preeminent region with heavy snowfall, for winter tourism and skiing is quickly increasing. Furthermore, Niigata is gathering the world’s attention for being a region at the forefront of using snow for energy and various resources. This time the Cool Japan studio will go on an outing to Niigata. Together with 89 foreign students studying at International University of Japan and with the wisdom of people living in snow country and using snow as themes, we will search for cool Japanese culture that will surprise the world.