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Sake: The World Says Kanpai

Sake is a rice-based alcoholic beverage with a long, distinguished tradition. Over the past several decades, the drink has lost favor with young consumers at home, and brewers have responded by introducing premium brews, developing new varieties and expanding into foreign markets -- where consumption is rising. What are the latest sake trends and how are breweries promoting their products overseas? Our guests discuss what sets sake apart, and the importance of education and awareness.

English
  • Originally Aired September 22, 2017
  • Runtime 1 minutes
  • Network NHK
  • Created September 29, 2017 by
    Administrator admin
  • Modified September 29, 2017 by
    Administrator admin