Three deep fried foods – tempura, chicken karaage, and tonkatsu – made it into the top ten of “Favorite Japanese Foods” ranked by foreign tourists. Japanese deep fried food is currently gathering attention from around the world. We investigate the secrets to the popularity of deep fried food through a tonkatsu shop where foreigners line up and karaage powder that doesn't use oil. How is it different from deep fried food overseas and what's cool about it? What is appealing about deep fried food that is leading the way to a new Japanese food boom?