The first four vegans arrive at their new home in Merthyr Tydfil and waste no time setting up a welcome event in the town centre. Tensions among the group soon rise as it becomes clear that, although they share the same goal, their attitudes to spreading the plant-based message are very different. Meanwhile, Merthyr residents have mixed feelings when it comes to veganism. Some are open to the idea, but others believe that animal products are part of balanced diet and many simply enjoy the taste of meat. With Jodi and Rikki keen to win the community over with kindness and cake, and Joey adopting the hard-hitting approach of playing abattoir footage in the town square, will the local community and the vegans be able to accept each other’s point of view?