In the third heat, four food producers with fledgling businesses come to test out their products on the locals in Malhamdale, in the heart of the Yorkshire Dales. They have two days in the shop to promote and sell their wares. This time it is sweetmakers competing against each other for a place in the final. Wajeeha from Newcastle has given up her job and moved back in with her parents to start up a chocolate business. She makes bars from scratch, hoping to tap into a healthier eating market, but whether the local customers don't like it remains to be seen. Court officer Gillian makes marshmallows in the bedroom of her home near Manchester. She's bringing two cocktail flavours to sell in the shop, but needs to be savvy with her marketing to attract customers. Leonie is a sales rep from Devon who makes chocolate liqueurs and truffles, using ingredients local to her in the West Country. But when she brings them to Yorkshire will customers like what they taste? Finally, photographer and Londoner Justin makes Scottish tablet using his grandmother's old recipe. But he first needs to introduce the locals to this unusual confectionary in order to make a success of his small-scale business. Tom Kerridge meets members of the community as they try the range of sweets, including shopkeeper Chris' own mother-in-law. Meanwhile judges Alison Swan Parente and Nisha Katona visit the food producers at home to see how well their product is made, and decide how well they promote and sell their item to the Yorkshire locals in the shop. The winner is the fledgling business that is most viable and most deserving of the title best up and coming artisan.