Eddie Krumble (Ed Helms) is a widowed contract actor who gets paid to pretend to be an audience member for infomercials, along with his best friend Chris (Tracy Morgan). He is also has a budding romance with Judy (Amanda Seyfried), a socially awkward gas station attendant. One day, his frequent appearances as a recurring audience member get noticed by Stillerman (Russell Peters), a late night talk show host. The attention from Stillerman's segments searching for "the Clapper" ruins Eddie's chances of getting more acting work. The ''Stillerman Show'' begins sending camera crews out to people and places that might have information on Eddie. When they show up at Judy's gas station, she is fired and appears to go missing.