Gus Bishop is a talented but failing New York painter who lacks the marketing savvy to make it in today's art world. After getting pick-pocketed in the subway, Gus' destiny is turned over into the hands of Deech—who promptly burglarizes his home and steals his paintings. To capitalize on his stolen goods, Deech generates interest in Gus' work by creating Geoffrey Boiardi, a fictional artist with a fascinating profile. Geoffrey becomes an overnight sensation while Gus is forced into the shadows of the ever-elusive rising star.
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