Bobby Flay heads to Asbury Park, N.J., to help Kimmee and her partner, Lisa, open a rock 'n' roll cupcake shop in just three short days. But with little baking skills, broken ovens, no full-time staff and their entire life savings on the line, Bobby definitely has his work cut out for him. With only 3 Days to Open will Bobby be able to whip this bakery into shape, or will Kimmee's dreams of rock star cupcakes crumble?