Dalí is the great showman of Surrealism, the creator of the 'Mae West Lips Sofa' and the 'Lobster Telephone'. As a painter his style is unique, yet perhaps his greatest achievement is his own personality. Dalí is a self-pronounced genius. Today he lives as a recluse in the palace museum which he has built as a monument to his life, and holds court in the room which he never leaves. Arena traces his career through film, much of it from Dalí's own private archive, and combines the testimony of his closest associates, including Captain Peter Moore and Amanda Lear, and his Surrealist contemporaries Max Ernst, Luis Buñuel and Man Ray, with Dalí's own extravagant account of his life and adventures.