During the 1970s, Mary's battle with permissive society is hotting up, as ideas of progress and suggestions that nothing should be censored gain currency. Nude actress and men’s magazine columnist Fiona Richmond publicly objects to Mary’s ‘bullying’ desire to standing in the way of her personal freedoms, and the then pornographer, now co-owner of West Ham FC, David Sullivan decides to take the fight to Mary with the audacious move of calling his flagship porn magazine Whitehouse.