Home / Series / BBC Documentaries / Aired Order / Season 2019 / Episode 42

How to Go Viral: The Art of the Meme with Richard Clay

Art historian Professor Richard Clay immerses us in the febrile world of viral media, exploring the popularity and meaning of internet memes, from LOL cats to emoji, pratfall videos to ‘dank’ alt-right satire. Playfully fusing the conventions of a BBC Four authored documentary with a throwaway YouTube video style, the film examines the rise and rise of this new visual language and asks what makes a few memes cut through and spread so intensely, while the vast majority fall quietly by the wayside.

English
  • Originally Aired March 20, 2019
  • Runtime 60 minutes
  • Content Rating United States of America TV-PG
  • Production Code m0003g0q
  • Network BBC
  • Created March 21, 2019 by
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  • Modified March 21, 2019 by
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Name Type Role
Professor Richard Clay Guest Star