Japan is an aged society, with the largest proportion of people aged 65 or older in the world. Businesses catering to the senior set are growing rapidly. We meet a dietician making appetizing, easy-to-chew food, observe how technology can provide comfort and peace of mind, and find out how Japanese companies are taking their ideas to graying markets overseas. Our guests tackle this topic from both a statistical and a human point of view, and suggest some guiding principles for moving forward.