In an exploration of social mobility in the UK, four people who are the children of celebrities live in their parents' old communities to find out what sort of life they might have had if their mothers or fathers not become hugely successful in their chosen fields. In the first edition, Gordon Ramsay's son Jack heads to the Bretch Hill estate in Banbury, Oxfordshire, to discover what life could have been like had his dad Gordon not become a world-famous chef