Social media influencer Lorna Luxe is launching her new summer range and plans a glamorous shoot.
CEO Adam has signed up a brand new social media influencer, 21-year-old Lottie Tomlinson. She already has over three million followers, and Adam wants to impress her.
Love Island winner Dani Dyer is launching her first swimwear collection with In the Style. It's a risky first for the company and Adam could lose thousands.
This week sees actress and I'm a Celebrity runner-up Emily Atack shooting in London for her new summer range. With CEO Adam on holiday, it's up to senior creative Hollie to oversee the shoot. Hollie does her best to manage the day, while self-confessed control freak Adam video calls her from the pool. But the shoot takes a turn for the worse when Emily reads some body-shaming comments about herself in an online newspaper, and takes them to heart.
This week CEO Adam has a hunch: he wants to create his own version of a knitted body suit - as seen on celebrities such as Kylie Jenner - and he wants to get one on sale ahead of his rivals. Can his factory suppliers and design team turn it round in time?
This week Adam wants to sign up a new social media influencer - the body positivity campaigner Chessie King. After giving her his sales pitch, the influencer with over 600,000 followers agrees to come on board. But Adam wants this new collection released before the summer season ends, giving the team a matter of weeks to pull ideas together, design and make the range. Not only that, but the range is out of the company's comfort zone, focusing on empowering slogans on t-shirts rather than a full fashion collection. The team try to make the items more interesting by incorporating tie dye, much to Adam's disgust. Meanwhile the team throw their big summer party for all their stars - but on the hottest day of the year, will anyone turn up?