Speaker: Caroline Sinders „Social Media Break Up Coordinator“ is a performance art piece and lecture performed by Caroline Sinders. Inspired by Facebook’s memories algorithms faux pas, such as parents being reminded of their child’s death, or of events with an ex. There’s a lot of emotion involved with social media with posts, images, and songs; all of those events have a context and that’s a context algorithms can’t understand. However, humans can. A Social Media Break Up Coordinator goes through a clients social media accounts with the client, and helps block, unfriend, untag, and help ‚mute‘ old relationships and bad memories. „Social Media Break Up Coordinator“ will be presented as lecture over my performance which is debuting at Babycastles on Nov 21st, and 22nd. I am a user researcher and UX designer at IBM Watson. I work in conversational analytics and I help design systems and software layout for chat bots. I spend a lot of time thinking about the way systems and AIs ‚think‘ about and relate to words, context of conversations, and emotions. The way our social media systems are structured, there’s a fair amount of outlining and ‚work‘ users have to do when it comes to reporting online harassment, changing privacy settings, etc. But in that same vein, there's a lot the systems do for us- from suggesting users, suggesting content, to display of content, messaging, images, and events. All of those ‚things‘ are coming from content created by users, and are treated as data. But what is the context of it all? Facebook can see if a user removes a relationship status, but there isn’t a button or an algorithm for break ups. How do you a tell a system your child died or your heart was broken? That’s where the Social Media Break Up Coordinator comes in. I will perform a series of paid events for my customers, who will also sign a legally binding. These services range from untagging the user and the ex or chosen person i