Niigata, one of the most heavy snowfall areas in Japan, is rapidly increasing the number of foreign tourists visiting ski resorts in winter. In addition, this area is also attracting the world's attention as a state-of-the-art area of "Riyuki" that utilizes snow as various energy. This time, I went on a business trip to Niigata with the studio. Together with 89 foreign students studying at international universities, we will discover the cool culture of Japan that surprises the world with the theme of Japanese traditional "wisdom" and "riyuki" living in heavy snowfall areas. Business trip Cool Japan Special.