Japan is now a big advertisement power next to U.S. with its market exceeding 5 trillion yen. You find advertising signs aligned in town, on escalators’ handrails, inside restrooms stalls, and even in the most unexpected places such as on dried seaweed inside ramen noodles and on the backside of copy paper. We will also cover, up close with a salesperson in search for new advertisement spots. And, some of the rapidly growing digital signage system which allows one to communicate with the characters being displayed. The program will search for Japanese cools in advertisements through the eyes of foreigners.