Japanese cosmetics, beauty goods, and makeup techniques are very popular overseas. Half face makeup is livening up the world on video websites. Half of the face is natural while the other half has full makeup, showing a completely different person. What’s this shocking makeup technique!? In addition, Japanese women’s wigs are a world-class technology. What’s the latest technology of partial wigs, which are rare overseas? We investigate from the perspective of foreigners, why Japanese cosmetology is gathering attention around the world.