James Butler talks about his work as a publicist for Dark Shadows. At the time there was only 1 monthly magazine which covered daytime soap operas, where he always had something, but the exciting new phenomena at the time were the teen fan magazines, Sixteen (published in New York) and Tiger Beat (published in Los Angeles). Butler arranged to have a monthly column in each magazine. The exciting thing about Dark Shadows is that there was a core cast of both well-known seasoned movie and stage talent (Joan Bennett, Louis Edmonds, Grayson Hall, etc...) along with rising young stars such as Kathryn Leigh Scott, David Selby, Kate Jackson, etc...