Between 22 October and 5 December 2006, Gorman undertook a coast-to-coast road trip through 17 states from the west coast to east coast of the United States. A book about the trip, entitled America Unchained: A Freewheeling Roadtrip in Search of Non-Corporate USA, was released on 3 April 2008. The rationale for the trip was to discover whether it is possible to travel across the USA without ever patronising any corporate or chain-style businesses ("The Man"). Gorman ate, slept, and filled his car in restaurants, hotels, and petrol stations which were all independently owned.