In recent years, Magic: The Gathering has dramatically expanded its crossover lineup through Universes Beyond—a series of releases that bring characters and worlds from outside the Magic multiverse into the game. From Arcane and The Lord of the Rings to Fallout and Warhammer 40,000, the list of collaborations keeps growing. But why has Wizards of the Coast leaned so heavily into crossovers since Universes Beyond launched in 2021? Is this a brilliant strategy to bring new players into Magic, or does it risk diluting the identity of one of the most influential trading card games ever made?