The team investigates why the prices of some supermarket foods has risen so much over the last year, and reveals how the latest technology can help customers stay ahead of the supermarket pricing game. Jimmy Doherty investigates shrinkflation and finds out why some top brands have been shrinking in size, while Kate Quilton discovers that years of pressure on British dairy farmers has led to a massive shortage of milk. Matt Tebbutt finds out why the price of British strawberries is bucking the trend, and learns how dynamic pricing could change the way people shop on the high street.

  • Episode Number 18
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  • Originally Aired Friday, November 17, 2017
  • Special Released After Season 12
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  • Last Updated By HairyMutley
  • Last Updated 01/22/2019 6:25am