The Land of the Long White Cloud is now the Land of the Long Loud Scream. In a spectacularly successful marketing makeover, New Zealand has transformed itself into a magnet for thrill-seekers from all around the world, turning adrenalin into a billion dollar rush. If you want to throw yourself off things or out of things or into things that in turn roll, slide or fall from breathtaking heights – all in a setting of spectacular scenery - then this is the destination. But when things go wrong is New Zealand really the place to be?