The artist travels through the north of England, beginning his journey on the northern soul scene in Wigan, where he finds this musical genre that developed into a 1960s subculture still has a grip on local people. In Manchester, Grayson meets musician Paul Heaton of the Beautiful South, whose home boasts an eccentric collection of objects celebrating the north and discusses why northern pride continues to be very real. In Cumbria, at the estate of Hutton-in-the-Forest, Grayson meets Lord Inglewood, who believes that the northern spirit transcends class.