Abe Noriko operates a hotel in Miyagi Prefecture's Minamisanriku, one of the areas hit hardest by the Great East Japan Earthquake in March, 2011. When reconstruction efforts began, Noriko focused on encouraging tourism in order to stimulate the local economy. But with the recent spread of COVID-19, tourism has all but vanished under self-imposed isolation, and the region faces a new crisis. Noriko draws upon her past experiences, proposing idea after idea to cheer on the local residents.