"In the streets, a man's greed is his motivation," is the motto of Raymond Ross. After beating a teen into a coma, Ross pulls some fast dope deals to raise money and skip town. Hiding with his wanted cousin, Ross beats his way into the dealing scene, by pushing dope and mixing music to sell. Until one night when instead of giving, Ross gets a beating from another dealer, nearly landing him in the hospital. This is a wake up call for Ross, deciding to live it big at the club, and sure enough that night this drug dealing DJ, gets caught on the downbeat.