Feeling unfulfilled with life in the city, Itaru Watanabe quit his safe corporate job to follow his dream of opening a bakery in rural Japan. Risking it all, Itaru moves with his family to Chizu, in one of the most depopulated areas of Japan. The ageing town is desperate for new blood and welcomes the family. But life in the countryside is difficult, and success is elusive. He writes a book that becomes a hit with young urbanites that dream of a better life beyond the corporate rat race and start flocking to his bakery. Will Itaru find success in Chizu and help revitalize the battered economy of Japan's countryside?