To kick off our program’s fourth year, we report 3 Kawaii Leaders’ experiences in Tokyo! These Kawaii Leaders won out from 300 participants. They got the chance to collaborate with popular magazines, popular bloggers and fashion designers to complete their missions to create new “kawaii.” Although it seems that kawaii culture is full of fun, the girls actually experienced their ups and downs behind the scenes. Don’t miss it! There’s also an announcement for the next new Kawaii Leaders contest!