Behind the scenes at Liberty as it gears up for the Christmas shopping season, in a series that meets the iconic department store's unique customers and staff
Managing Director Ed Burstell and Stephen Ayres, Liberty's fashion buyer, head to Fashion Week to decide what Liberty will be selling in six months' time. They need to find out what customers will want to buy and what will mark Liberty out from the competition. It's Ed's ambition to make Liberty a go-to destination for cutting edge fashion.
Liberty is gearing up for the most important six weeks of the retail year: Christmas. The team have decided to do a big show-stopper for the store's Christmas façade and Ed Burstell, Liberty's MD, wants it to be big - 'American big'. Can the team deliver? Meanwhile, behind the scenes, Oscar and Eduardo, the cleaners whose job it is to keep Liberty looking spotless, share their own take on the world of luxury they occupy each day.
The doors of London's Liberty store are re-opened for more behind-the-scenes action. Catch up with the buyers, retail team and designers all hoping to sell their wares in the iconic store.
This episode focuses on the business of fashion, from New York Fashion Week to organising the Vogue Fashion Night Out, and from trying to boost sales to promoting one-off 'hero' pieces.
Can new Head of Visual Identity Liz convince opinionated, old-school carpet emporium guru Bruce to revitalise his merchandising? And Liberty MD Ed targets the Chinese market.
The staff gear up to the massive Christmas season, with preparations starting in July. This episode also peeks into the VIP world of Liberty's personal shoppers and private suites.
A magical look at how luxury retailers Liberty bring glitz and glamour galore as they pull out all the stops for Christmas.