Bjorn Heiberg is a Canadian man who runs a popular shop in Osaka Prefecture, Japan that sells Japanese kitchen knives. Mr. Heiberg's success is owed to how he runs his business: with heart and passion. Instead of just forcing craftsmen to sell knives for cheap, he invites them to do in-store demonstrations to give customers a thorough understanding of how the knives sold at his store are special and worth the money. And at lunchtime, Mr. Heiberg reveals a unique way of eating natto fermented soybeans!
