For millennia, luxury toys have functioned as flashy instruments of affluence, authority, and identity and driven many kingly consumers to covet, create, and purchase these status symbols. From the Roman Emperor Caligula's special barges to Carl Faberge's impossibly intricate eggs, from plasma screen TVs to $600,000 Bentleys and Rolex watches, we examine spectacular personal possessions--paeans to the lords of a consumer culture that grows richer and technologically more sophisticated daily.