How did a TV show about a tiny farming town in rural Canada become an international hit? By all accounts, Letterkenny should have failed. It started as a handful of hyper-specific tweets about small-town Ontario life, evolved into short YouTube sketches, and somehow became one of the most beloved comedy series of the last decade. And it only got stranger from there. From hockey players and skids to hicks and degens, Letterkenny transformed small-town Canadian culture into something audiences around the world could relate to.