Bismuth Vanadate is a good yellow pigment because it is less toxic than alternatives, such as lead chromate and cadmium sulfide. Objectivity: http://bit.ly/Objectivity This video features Professor Sir Martyn Poliakoff. More chemistry at http://www.periodicvideos.com/ Follow us on Facebook at http://www.facebook.com/periodicvideos And on Twitter at http://twitter.com/periodicvideos From the School of Chemistry at The University of Nottingham: http://bit.ly/NottChem Periodic Videos films are by video journalist Brady Haran: http://www.bradyharan.com/ Brady's Blog: http://www.bradyharanblog.com Join Brady's mailing list for updates and extra stuff --- http://eepurl.com/YdjL9