The extraordinary rise of Bob Guccione, who becomes one of the richest men in America by founding Penthouse magazine but tears apart his family in the process.
Following the release of the infamous Roman porn epic "Caligula," Penthouse faces a moral backlash from both the religious right and feminist left; Guccione publishes nude pictures of the first Black Miss America, Vanessa Williams.
As Penthouse enters the 1990s, Bob Guccione embarks on a series of costly investments, including cryogenics and a casino in Atlantic City, N.J.; Bob's relationship with his Penthouse "Pets" takes a dark turn.
As Penthouse enters the 2000s, the magazine is in trouble; Bob pushes his three sons out of the business and taps his daughter Nina to help run things as the age of the internet dawns.