Shy shelf stacker Liam works in Poundland and loves horses, but has a secret ambition to be a holiday rep in Magaluf. Wannabe superstar David, having lost his job in retail, bags a modelling job at Newcastle Fashion Week and applies for male beauty contest, Mr England. Doughnut king Jon, still struggling for extra hours at Krispy Kreme, takes the plunge and tries to turn his cupcakes into cash by setting up a market stall. But will he make it as a fairy cake mogul or will he be back to decorating doughnuts?