Tameka Jones knows the pressures put upon women to meet a certain standard of beauty. She also understands that makeup and beauty can help women, like it did her, to re-write their story and feel empowered in their own skin. Enter Lip Esteem, a dream-turned-reality when Tameka left her 20-year career as a makeup artist to start her own beauty line in 2020. While new customers have steadily increased, sales are beginning to plateau, leaving Tameka looking for more avenues to sell her product.