This segment shows the talent behind the creation of a thirty-second pitch. To grab the viewer’s attention television advertising has always been faced with the task of producing something unusual. Various leaders in the field talk about turning the client vision into an animated reality. Features plenty of eye-catching commercial clips./MTV has striven to be at the cutting edge of popular culture since its creation back in the early 80’s. More than merely presenting music videos, MTV produces its own style of animation. John Andrews, executive producer of Beavis and Butthead, talks about the development of the counterculture duo as part of MTV’s overall campaign to push the envelope of animation. Also features clips of MTV series The Head and Aeon Flux./This segment is the story of a very talented independent plasticine animator who works out of his suburban basement. Onscreen interview with the animator combined with behind the scenes footage film Rodent Stew. Among other things, Dav