The Retail Revolution

Episode 9 - The conversation continues by exploring the 1970's & early 80's when the retailing of electronics to hobbyists exploded onto the Australian scene. This period saw the rise of Dick Smith and his retail chain "Dick Smith Electronics" as well as many others who reinvigorated the industry. Gone were the dusty days of "over the counter" electronics and in was "self service". It also heralded the marketing of Electronics, with advertising campaigns, marketing stunts, catalogues and more. In a future "in-focus special" on Dick Smith, we will explore the techniques and marketing tricks he used in more detail, plus cover some great stories too long to include in this episode.