Can a pickup truck be hoisted with a super-thin rope? What if the rope in question is purpose-made by a team of specialists in wire-rope technology supervised by an extraordinary "idea-man"? And what if it's a unique fiber rope, produced by a supervisor with an unyielding commitment to the ideal, working with a production artisan who's all about practical problem-solving? Wire or fiber, these 2 teams are vying to produce an ideal rope, no more than 3mm in diameter but capable of suspending a 700-ton pickup truck. It's an unprecedented challenge!