Home / Series / TED Talks / Official Order / Season 2012 / Episode 88

Tim Leberecht: 3 ways to (usefully) lose control of your brand

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

English
  • Originally Aired June 1, 2012
  • Runtime 15 minutes
  • Original Network YouTube
  • Parental Guideline TV-PG

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